Which of the following is NOT considered an important American subculture by marketers?
A) Hispanics
B) African Americans
C) the youth market
D) opinion leaders
E) Asians
D
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Purchasing supplies on credit and paying for them 45 days later is an example of discretionary
financing. Indicate whether the statement is true or false
Which of the following competitive strategies does a company follow if it produces auniquely formulated anti-aging face cream targeted at women above the age of forty?
A) providing the lowest cost across the industry B) providing a better product across the industry C) focusing on lowering the cost within an industry-segment D) focusing on product differentiation within an industry-segment
Which of the following describes an RFID tag?
A. Has its own transmitter and a power source (typically a battery). B. An electronic identification device that is made up of a chip and antenna. C. Does not have a power source. D. A transmitter/receiver that reads the contents of RFID tags in the area.
One degree of longitude equals 0 miles on the ground at the _________.
A - North Pole B - Tropic of Capricorn C - Tropic of Cancer D - arctic circle E - Antarctic circle