Which of the following is a question that a marketing manager would use an MDSS rather than an MIS to answer?
A) What were our company sales of each of our products during the past month?
B) What are the best media for reaching a high percentage of heavy users of our product?
C) What changes in sales are happening in our industry?
D) If we change our media schedule by replacing a certain media buy with a new media buy, will we reach more users of our product?
E) What are the demographic characteristics of consumers whose purchase patterns are changing the most?
D
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An example of a process where all of the materials would be added at the end of the process would be:
a. A bakery where the ingredients for bread are combined and left to rise. b. The second process of a snack factory where snack chips coming from the frying process are cooled and dried for an hour, then bagged. c. A baker where the wet ingredients for a cake are added one-at-a-time after the dry ingredients have been thoroughly blended. d. None of the above.
What are the four main types of organizational politics?
What will be an ideal response?
Unlike ordering cost, setup cost:
A) includes the costs of completing paperwork, making phone calls, and getting competing bids. B) is the cost of keeping inventory until it is used or sold. C) is the cost of changing or adjusting a machine so that it can produce a different kind of inventory. D) is also known as carrying or storage cost.
Which of the following is an example of a primary key?
A) Customer's last name B) Vendor's zip code C) Vehicle identification number D) Product's inventory level