Explain the persuasive strategy “seek out micro changes.” When might you use this persuasive strategy during a persuasive speech?
What will be an ideal response?
The strategy “seek out micro changes” can be used when you wish for your audience to adopt the big-picture purpose of your speech. If the overall purpose of your speech is big, you may anticipate your audience would feel overwhelmed with a large task. In this case, you can suggest smaller steps, asking them to make smaller changes that can eventually lead to large changes. The audience will be much more likely to accept a proposal or point of view if they are allowed to make smaller changes first.
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Which of the following statements about a code of ethics is most true?
a. A code of ethics is rarely a written document but instead an informal understanding between people who work for a particular organization. b. Most codes of ethics offer guidance on how to treat stakeholders. c. The purpose of a code of ethics is to keep top management out of jail. d. Codes of ethics typically prohibit bribes unless it is the accepted way of doing business in a foreign country. e. Workforce diversity is not covered in a code of ethics; instead it is usually covered in a separate diversity code.
Evidence of the coverage of a firm or its products by the media is known as a ________
A) press release B) biography C) brochure D) case study E) clipping
Which of the following situations is a contractual sales force best suited for?
A) long-term sales boosts B) introductory life cycle stage C) stable markets D) long sales cycles
What is survey levelling?
What will be an ideal response?