Even if a release has global reach, it should be written in English as most reporters are fluent in it
Indicate whether the statement is true or false
F
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After her friend sent her a Facebook message that said "we need to talk," Erin began analyzing and
interpreting what the Facebook message meant. This process is known as A) encoding. B) internalizing. C) responding. D) decoding. E) remembering.
Can corporate Web sites function as a useful media relations tool?
A) No, because journalists mistrust them. B) Yes, because journalists always look for the easiest route to the story. C) No, because editors require their staff to research their own stories. D) Yes, because journalists use them to retrieve news releases, media kits and photographs. E) It depends on whether the public relations professional makes an advance "pitch."
The average U.S. adult spends more than ____ of his or her waking life with the mass media
a. 20 percent b. 30 percent c. 50 percent d. 75 percent
According to the ___________ theory, an event occurs, you respond physiologically, you interpret this arousal, and you experience the emotion
a. James-Lange b. emotional contagion c. cognitive labeling d. emotional expression