Define the major elements of human communication. Illustrate each element by relaying a scenario in which different people play different roles
What will be an ideal response?
Answer: Students should define the major elements of human communication: context (may include physical, social-psychological, temporal, or cultural contexts), source–receiver (indicates that each person involved in a communication is both a source and a receiver), messages (signals transmitted from source to receiver), channels (the medium through which the message passes), noise (anything that interferes with receiving a message), and effects (cognitive, affective and behavioral). Scenarios will vary but should include all seven elements.
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A store emphasizes the wrapping, packaging, and display of its products in its window and online store to attract the attention of its audience. What form of advertising is it using?
a) Point-of-purchase
b) Outdoor
c) Direct mail
d) Broadcast
When giving presentations in a group format, being aware of your nonverbal communication means you should_____
a. ?nod and respond facially in subtle ways b. ?forget you are "on stage" when you're not speaking so you don't get nervous c. ?review your notes and practice for when it is your turn to speak d. ?pass notes to your group members instead of whispering
Sparkle, a fashion outlet in New York City, is planning to open similar showrooms in thirty other countries
Its research team wants to conduct a survey to study the market in these countries, but it has to be conducted from their headquarters in NYC. What type of survey will best serve this purpose? a) Web and e-mail b) Telephonic and e-mail c) Piggyback and omnibus d) Omnibus and telephonic
The CEO of Snapchat is ______.
A. Mark Zuckerberg B. Jack Dorsey C. Susan Wojcicki D. Evan Spiegel