Tim Hughes is a salesperson for Allied Pets Inc., a company that sells veterinarian supplies. He is working on a needs assessment for East Athens Veterinary Clinic. What information will he need to find out about East Athens?
What will be an ideal response?
ANSWER: Tim Hughes, being a consultative salesperson, must know everything there is to know about:
1) The products that Allied Pets offers.
2) East Athens as a customer and its specific needs.
3) The competition East Athens faces.
4) The industry East Athens operates in.
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