What is the difference between pop culture and global culture? To whom does pop culture appeal, and why is it controversial? How has technology affected the transmission of these ideas?

Question

What will be an ideal response?

Answer 1

ANSWER:
Global culture is largely considered more "elite" than pop culture, which appeals to mass populations and is considered by many to be less "refined." Pop culture has been globalized through advanced communications technology such as the Internet as well as through marketing and media saturation, the tools of capitalism; global "elite" culture has been confined to a certain class. Some feel that domination by Western pop styles has had a negative effect on local or "folk" culture. However, with the technology for global communication becoming more affordable, the argument is made that there is a democratic unfolding and that the advantage of this new technology is not a saturation by one culture but rather a greater ability to portray a diversity of voices. Thus, in some senses, pop culture is morphing into global culture by virtue of technology being more readily available. Internationalization of culture has also occurred through satellite technology and through television and shared transmissions; an example is the development of MTV in areas such as China and Uzbekistan. The immediacy of global communication has enhanced the concept of a shared culture regardless of language or locale and has removed some of the previously claimed boundaries between pop and global culture.