In a dual vertical marketing system, manufacturers can cater to multiple target markets with different distribution systems
Indicate whether the statement is true or false
True
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Which of the following is the first stage of the advertising decision-making process?
A) setting advertising goals B) selecting the target audience C) developing the message strategy D) selecting media
Core applications are
a. sales and distribution b. business planning c. shop floor control and logistics d. all of the above
Which of the following is not true about a stock dividend?
a. With a stock dividend, the firm issues a percentage of outstanding stock as new shares to existing shareholders. b. The overall effect of a stock dividend is to leave total stockholders' equity and each owner's share of stockholders' equity unchanged. c. In theory, with a stock dividend, total market value considering all outstanding shares should not change. d. Since the number of shares changes under a stock dividend, any ratio based on the number of shares must be restated. e. The accounting for a stock dividend, assuming the distribution is relatively small, requires that the par value of the stock be removed from retained earnings.
Jed is interested in using a forced-ranking scale to evaluate the employees in his work group. He should be aware of the following criticisms of the forced-ranking scale: ______.
A. Concerns have been raised that forced rankings are demotivating B. Forced rankings can hinder team satisfaction C. Some companies noticed that retention increased each year after the performance review process D. Employees keep listening after they get their ranking in order to hear the essential feedback needed to improve their performance