Connor, the owner of a start-up, has studied his competitor's offerings, the value delivered by his company's products, and the cost of providing the product to customers. Based on this research, he has set the prices for his products. Because of this, Connor should:
A. not hesitate in overcharging his customers.
B. aggressively discount list prices to ensure customer satisfaction.
C. focus solely on price throughout his presentation.
D. remember that price is the only concern for customers.
E. never apologize for the price he quotes.
Answer: E
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Fill in the blank(s) with the appropriate word(s).