What is the purpose of a non-posting account?
A. To track information necessary for the accounting system.
B. To calculate expenses.
C. To calculate income.
D. To identify owner's equity.
Answer: A
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All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except:
A. search engines. B. online catalogs. C. social networks. D. targeted banner ads.
Which management function is focused on detecting when corrective action is needed in order to achieve objectives?
a. leading b. controlling c. planning d. organizing
A premium brand of men's wear introduces a new range of dinner suits and licenses its franchisees to sell this product. However, the brand retains the production rights. This scenario exemplifies a(n) _____.
A. sole proprietorship B. distributorship C. acquisition D. merger
Which of the following statements is true of the Internet?
A. Rapid industrialization is the main factor that has led to the rapid growth of the Internet. B. The Internet does not allow consumers to control the messages and content they are exposed to. C. The Internet is a communications medium rather than a direct-response medium. D. The Internet is an interactive medium that allows for a two-way flow of information. E. The Internet is a unidirectional medium like all other media.