When shopping for products, business customers often prefer to deal with _____, while consumers typically buy from _____.
A. manufacturers or channel intermediaries; retailers
B. channel captains; stores
C. online retailers; brick-and-mortar retailers
D. retailers; online retailers
E. large retailers; small retailers
Answer: A
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Which forces typically represent vertical competition in a value chain?
a. Potential entry and substitutes. b. Buyer power and rivalry among existing firms c. Supplier power and potential entry. d. Buyer power and supplier power
Upward communication from lower organizational levels to management involves risk since it is generally feedback to downward communication
Indicate whether the statement is true or false
As their meeting concludes, David rises and thanks Elizabeth for taking the time to come by and explain her firm's new line of industrial fasteners. A handshake, which is best described as a form of _____ communication, concludes the session.
A. personal B. sales promotion C. tactile D. proxemic E. nonverbal communication
Once adequate amounts of data have been collected, the researcher should present the report.
Answer the following statement true (T) or false (F)