Which of the following is true about advertising spending in the United States?

A. Advertising spending in the United States was $450 billion in 2015.
B. Firms spend an average of only about 2.5 percent of their sales dollars on advertising.
C. Advertising in the United States accounts for roughly 50 percent of worldwide advertising spending.
D. The advertising spending as a percent of sales dollars remains same for all product categories.
E. Firms spend more money for advertising business products than consumer products.


Answer: B

Business

You might also like to view...

______ influences managers’ judgments of the frequency, probability, or likely causes of an event.

A. Representativeness B. Anchoring C. Heuristics D. Availability

Business

Julia is in the process of starting her business. She is trying to determine how to divide up the work and group people accordingly. She is engaged in the management process of:

a. planning b. leading c. organizing d. controlling e. delegating

Business

To collect the proceeds of a life insurance policy, the purchaser must have an insurable interest in the life of the insured when the

a. insurance is purchased. b. policy is issued. c. first premium is paid. d. insured dies.

Business

Two parties can mutually agree to rescind a contract unless it is executory.

Answer the following statement true (T) or false (F)

Business