What is another term for nonintegrated systems?
A) Islands of information
B) ERP systems
C) SAP systems
D) Enterprise systems
A
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Assortment is the number of different merchandise categories a retailer offers, also known as the breadth of merchandise.
Answer the following statement true (T) or false (F)
Internal secondary data refers to any information that is stored in the internal memory of a computer
Indicate whether the statement is true or false
Which of the following is most likely an advantage of viral marketing?
A) Viral marketing reinforces consumers' attitudes about a brand. B) Most messages are likely to "go viral." C) Consumers want to be a part of viral marketing. D) Viral marketing can easily be successfully accomplished. E) Viral marketing produces engagement and positive exposure for a brand.
Software Entrepreneurial Venture (Scenario)Theodore and James have formed an entrepreneurial venture to develop software for banks and other financial institutions. Their company is growing, and in exploring future opportunities decides to initiate international operations.Theodore and James decide to enter into an agreement with a firm in Europe allowing them to use the rights to their software, brand name, and software specifications in return for a lump sum payment. The firm is a service organization that plans to use the software to assist its customers. Their agreement is a(n) ________.
A. export agreement B. licensing agreement C. franchise agreement D. import agreement