The group of products on the BCG Matrix that represents products that have a small market share in industries with low growth rates is called dogs.
Answer the following statement true (T) or false (F)
True
The BCG Matrix combines the two elements of market growth and relative market share to produce four unique product categories (stars, cash cows, question marks, and dogs). Dogs represent products that have a small market share in industries with low growth rates.
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What will be an ideal response?
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