Customer orientation, a component of market orientation, places the customer at the core of all aspects of the enterprise.
Answer the following statement true (T) or false (F)
True
Think of market orientation as the implementation of the marketing concept. The notion of market orientation, one component of which is customer orientation-placing the customer at the core of all aspects of the enterprise-takes the guiding business philosophy of the marketing concept and works to more usefully define just how to implement it within a firm.
You might also like to view...
The stage of team development during which a group sets guidelines about issues like attendance and punctuality is the ______ stage.
A. forming B. storming C. norming D. adjourning E. performing
It is often easy to find “opposite” or “polarized” words when describing someone or some situation (e.g., we are either happy or sad). Please explain why those words in the middle are much more difficult to identify.
What will be an ideal response?
A factory department that is an essential part of the organization, but does not work directly on the product is a(n):
a. indirect department. b. overhead department. c. service department. d. flexible department.
The two most compelling reasons for a company to pursue vertical integration (either forward or backward) are to
A. broaden the firm's product line and/or avoid the need for outsourcing. B. achieve product differentiation and/or lengthen the company's value chain to include more activities performed in-house and thereby gain greater ability to reduce internal operating costs. C. expand into foreign markets and/or control more of the industry value chain. D. strengthen the company's competitive position and/or boost its profitability. E. enable use of offensive strategies and/or gain a first-mover advantage over rivals in revamping the industry value chain.