Jennifer purchased Cascade 2-in-1 ActionPacs for her dishwasher. The packaging said the product combines the scrubbing power of Cascade with the grease fighting power of Dawn dishwashing detergent. What type of cobranding does this product represent?

A. cooperative
B. complementary
C. piggyback
D. ingredient
E. synergistic


Answer: D

Business

You might also like to view...

Training dollars per employee is a business indicator of the success of an HR department's introduction and orientation programs.

Answer the following statement true (T) or false (F)

Business

Define the Pygmalion effect, and explain how you can use it to get a final grade of A or B in this class.

What will be an ideal response?

Business

Discuss the risks associated with each of these forms of competitive advantage-cost leadership, differentiation, and focus.

What will be an ideal response?

Business

________ is a process for determining customer requirements and translating them into attributes that each functional area can understand and act upon

Fill in the blanks with correct word

Business