Explain customers as a source of primary data with respect to consumer and business markets
What will be an ideal response?
In consumer markets, direct research, using the focus group, ethnographic, or observational techniques, with
customers who purchased products from competitors can be useful to learn why they did so. In business markets,
many companies require customers to sign NDAs (nondisclosure agreements), barring customers from speaking
with competitors about the company's products, thus making this type of research more difficult.
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Similar to import tariffs, quotas on imports result in
a. higher levels of consumer surplus. b. lower levels of producer surplus. c. higher prices for domestic consumers. d. higher prices for foreign consumers.
Mobile business is just now emerging and is also referred to as mcommerce or ____________.
Fill in the blank(s) with the appropriate word(s).
Corporate social responsibility involves managerial decision making that considers what three impacts?
A) environmental, legal, and financial B) environmental, legal, and societal C) educational, environmental, and societal D) societal, legal, and financial E) environmental, societal, and financial
The principal debtor's lack of capacity due to his status as a minor may be used by the surety to avoid payment of the obligation
a. True b. False Indicate whether the statement is true or false