Which of the following is true about local marketing researchers when market research is conducted in overseas markets?
A. They do not base their research on the customs, language, or circumstances of the customers they study.
B. They are less helpful for firms that are large and already well established internationally.
C. They do not provide leads on identifying the best research suppliers.
D. They are unsuitable in instances when a firm is small and entering overseas markets for the first time.
E. They are less likely to make mistakes based on a misunderstanding of customs.
Answer: E
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