Von told the sales rep he wasn't buying his product because it cost too much. In terms of the personal selling process this is called a(n)
A. ruse.
B. excuse.
C. reservation.
D. rebuttal.
E. rebuff.
Answer: C
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Indicate whether the statement is true or false
Jermaine works in the graphics section of his company. His boss asks him to come up with a new product logo. If he is a brand expert, he will draw on his knowledge and experience of certain brands to come up with creative responses that accurately represent the product. If he is not familiar with brand knowledge, than it will take longer to generate creative suggestions. This is an example of
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____________________ skills include competencies such as listening proficiency, nonverbal behavior, and etiquette expertise
Fill in the blank(s) with correct word
Which of the following is a cost of extending credit to customers?
A. Explicit interest B. Fees paid to credit card companies C. Uncollectible accounts expense D. Lost sales