Briefly explain several guidelines for adapting marketing and sales messages for social media
What will be an ideal response?
Answer: Use the following guidelines to adapt promotional messages for social media:
(1) Facilitate community building. Make sure customers and other audiences can connect with your company and each other. (2) Listen at least as much as you talk. Listening is just as essential for online conversations as it is for face-to-face conversations. (3) Initiate and respond to conversations within the community. Provide the information customers need to evaluate your products and services. (4) Provide information that people want. Content marketing helps you build relationships by demonstrating that you understand and care about meeting potential customers' needs. (5) Identify and support your champions. They can help spread your message, defend you against detractors, and help other customers use your products. (6) Be real. Trying to fool the public is unethical and likely to backfire. (7) Integrate conventional marketing and sales strategies at the right time and in the right places. Don't abandon AIDA and other similar tools for specific tasks, such as conventional advertising.
You might also like to view...
Many states require contracts to pay a commission on the sale of real estate to be evidenced by a writing.
Answer the following statement true (T) or false (F)
Which of the following is NOT a technique for refuting an alibi?
a. Display physical evidence in reverse order of importance b. Discuss specific witnesses to the crime by name c. Discuss deceptions d. Present alternatives
With regard to Six Sigma training, which of the following statements is true?
a. Black Belt, Green Belt, and Master Black Belt represent the training level in increasing order of expertise. b. Green Belts represent the highest level of Six Sigma training. c. Green Belts have the most statistical trainings. d. Master Black Belts check that Six Sigma efforts are applied consistently across an organization.
The coordination of all activities related to production by providing consistent data to all participants involved in various stages of the production process is called ______.
a. manufacturing resource planning (MRP II) b. an extension of CRP c. CRP II d. batch manufacture