According to the Case: The Mary Kay Way, Mary Kay believes that
a. leaders should make people feel important
b. leaders should use directive leadership when working with largely unskilled employees like those she hires
c. leaders need to use a combination of supportive and directive—even tough—leadership
d. it’s her way or the highway!
a. leaders should make people feel important
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A company has only one product line: all the company manufactures is supercomputers. This one product line is also the company's ________
A) branding strategy B) marketing mix C) product mix D) promotional mix E) brand equity
________ segmentation focuses on why people buy what they buy.
A. Occasion B. Benefits sought C. Usage rate D. Demographic E. Social class
Turner Company reported assets of $20,000 (including cash of $9,000), liabilities of $8,000, common stock of $7,000, and retained earnings of $5,000. Based on this information, what can be concluded?
A. 40% of Turner's assets are the result of borrowing from creditors. B. 25% of Turner's assets are from prior earnings, $5,000 is the maximum possible dividend, and 40% of assets are the result of borrowed resources. C. $5,000 is the maximum dividend that can be paid to shareholders. D. 25% of Turner's assets are the result of prior earnings.
As markets mature,
A. costs continue to increase. B. differentiation opportunities increase. C. application for patents increase. D. there is increasing emphasis on efficiency.