Social media and traditional media are most alike in which regard?
a. Both are only used online.
b. Neither function in online settings.
c. Social and traditional media include only one channel and one vehicle within that channel.
d. Social and traditional media include several channels, and within each channel there are specific vehicles.
e. Social and traditional media are not alike in any way
d. Social and traditional media include several channels, and within each channel there are specific vehicles.
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In what year did the Joe Camel character “die”?
a. 1987 b. 1997 c. 2011 d. 2012
Which of the following sentences provides the most effective incentive for consumers to complete and return a survey about laundry detergents?
a. Return your completed survey by May 1, and you'll receive $40 worth of coupon discounts on products of interest to you and your family. b. Your participation in our survey enables us to produce the best possible products for you and your family—products you can trust to be safe, effective, and economical. c. We would really appreciate getting your opinions about detergent brands. Please send back your survey by May 1. d. Your cooperation in returning the survey will help us make laundry detergents even better.
Which of the following sentences presents the reason for denying a customer's request for credit most effectively?
A) Your request for credit has been denied. B) Because you have not been employed for the past 15 months and have credit debts of over $4,000, we will not be able to grant you credit at this time. C) Although your credit rating does not meet our minimum standards, we would be happy to reconsider your application if you add a cosigner. D) Your failure to meet our standards will not allow us to issue you a credit account.
The Internet is making the line between different marketing channels increasingly blurred.
Answer the following statement true (T) or false (F)