The importance of various marketing-mix elements varies over the product life cycle

Indicate whether the statement is true or false


TRUE

Business

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Which of the following is NOT a must criteria when setting objectives?

a. measurable b. acceptance and commitment c. specific d. target date

Business

If the demand curve for a product slopes downward and to the right, it indicates that more of the product is demanded as its price is lowered

Indicate whether the statement is true or false a. True b. False

Business

McCoy Brothers manufactures and sells two products, A and Z in the ratio of 5:2. Product A sells for $75; Z sells for $95. Variable costs for product A are $35; for Z $40. Fixed costs are $418,500. Compute the number of units of Product A McCoy must sell to break even.

A. 6,200. B. 1,350. C. 10,463. D. 6,750. E. 2,700.

Business

A water supply system has a mean time between failures of 270 and mean time to repair of 5. In this case, the availability is ______.

a. 0.982 b. 0.920 c. 0.950 d. 0.890

Business