Which is not one of Cialdini’s six principles of influence and persuasion?

a. Honesty
b. Liking
c. Social proof
d. Scarcity


a. Honesty

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Promised incentives are incentives that are included with the survey or questionnaire

Indicate whether the statement is true or false

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A product in the maturity stage will most likely require ________ advertising

A) informative B) comparative C) persuasive D) reminder E) covert

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Explain how injured parties can recover damages under the UCC

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Consumers that have done some research to gather insurance information:

A) make the insurance market less efficient B) probably will get better subsequent information from insurance companies C) probably will just get "razzle-dazzle" from insurance companies D) probably wasted their time

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