Dr. McCormick develops and administers a measure of spice perception. Ultimately, he would like one spice perception score per participant. What should he do before combining all of the items on his measure into

a single score per participant, and why?
a. Reverse-score half of the items, and conduct a split-half reliability assessment.
b. Calculate Cronbach’s alpha to make sure the measure has high convergent construct validity.
c. Calculate Cronbach’s alpha to make sure the measure has high internal consistency.
d. Conduct an alternate-forms assessment to make sure he has high discriminant construct validity.


Ans: C

Psychology

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