Which is the key major difference between public relations and advertising?

A) Advertising involves paid space and broadcast time.
B) Advertising relies on a number of communication tools.
C) Advertising is broader than public relations in scope.
D) Advertising often uses public relations as a communication tool.
E) Advertising uses the tools of persuasion.


Answer: A

Communication & Mass Media

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The tendency to fill in missing pieces and to extend lines in order to finish or complete figures illustrates what organizational process?

A) Retention B) Proximity C) Outlining D) Similarity E) Closure

Communication & Mass Media

Doing research by reading general works first, more in-depth material next, and then looking for

support for particular arguments you plan to make is called reading ________. Fill in the blanks with correct word

Communication & Mass Media

The legal definition of obscenity was established by which important Supreme Court decision?

A. Near v. Minnesota B. Miller v. State of California C. Citizens Unived v. FEC D. Ginzburg v. United States

Communication & Mass Media

Arguing from signs offers the best explanation for a body of facts and is the type of reasoning investigators use when trying to explain murders, disasters, and accidents.

Answer the following statement true (T) or false (F)

Communication & Mass Media