The key to making a user-generated content site effective is what?
A) Consistent addition of new information
B) Links to corporate websites
C) Valuable and easy-to-use data
D) Video
E) Access by invitation only
Answer: C
Explanation: C) As with other social media, the keys to effective user-generated content are making it valuable and making it easy. First, provide content that people want to see and share with colleagues. Second, make material easy to find, consume, and share.
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