If a firm’s competence lies in the manufacture of unique products and it targets a narrow range of market segments it is said to be pursuing a _________________ strategy.
(a) Cost focus
(b) Cost leadership
(c) Focussed differentiation
(d) Differentiation
(c) Focussed differentiation
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Which of the following is considered as a "sin" in the marketing discipline?
A) focusing too much on new opportunities B) targeting a competitor's market share C) prioritizing customer relationships over everything else D) using technology in an inefficient manner E) increasing the marketing budget in times of uncertainty and risk
ESPN Zone restaurants tap into competitive masculinity and American Girl dolls tap into mother-daughter relationship and the cross-generational transfer of femininity. These are examples of narrative arcs
Indicate whether the statement is true or false
Purpose establishes:
a. our ultimate long-term goal b. short-term goals c. unclear goals d. nothing relating to goals
Millie prefers to stay at the Omni Hotel rather than the Embassy Suites because she knows the Omni provides high-end bedding, luxurious robes and toiletry products for every customer. What differentiation factor is affecting Millie's decision?
A. price B. service C. personnel D. innovative E. convenience