Answer the following statement(s) true (T) or false (F)
1. There is less of a danger of coercion or heavy-handedness with solicitation than with advertising.
2. Lawyers and their employees are generally allowed to solicit those with whom the lawyers have had a professional or family relationship, and some jurisdictions allow lawyers to solicit close friends.
3. The ethics rules generally make no distinction between solicitation done for profit and solicitation that is not for profit.
4. John O’Quinn was punished for engaging in illegal solicitation in South Carolina by having to pay a $300,000 fine to fund legal ethics programs.
5. A lawyer or paralegal/legal assistant can solicit on the Internet in chat rooms if the lawyer is initiating the solicitation contact with the other party, as long as the lawyer or paralegal/legal assistant informs the other party that the Internet conversation is business related.
1. False
2. True
3. False
4. True
5. False
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A corporate strategy is defined as the major actions by which a business competes in a particular industry or market.
Answer the following statement true (T) or false (F)
As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio"
These alerting systems can be programmed to meet individual specifications, have special child lock features, and require the thumb impression of the home-owner(s) for a visitor to be allowed inside the house. The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them. Can the use of e-mail marketing by Secure services be justified for its current marketing effort? Why or why not?
When a company performs a particular competitively important activity truly well in comparison to its rivals, it is said to have a
A. strategic resource. B. core competence. C. key success factor. D. company competence. E. distinctive competence.
Which of the following is a reason for the growth of administrative agencies?
A) Administrative agency hearings are governed by strict rules of evidence. B) The staff of each of the agencies has technical expertise in a wide range of areas. C) Administrative agency hearings reduce the burden on the state and federal court systems. D) Administrative agencies promote deregulation in all industries.