List and discuss some of the key social media initiatives that fueled the public relations successes of President Barack Obama
What will be an ideal response?
In his two terms as President, Barack Obama embraced the public relations power of social media as no chief executive before him. Relying heavily on a cadre of strategic communications advisors, Obama rewrote the rules for public engagement through public relations tactics. Among other public relations innovations, Obama:
1. Announced his original choice for Vice President in 2008 by text messaging his supporters at 3 a.m. to declare, "Barack has chosen Senator Joe Biden to be our VP nominee."
2. Recruited a team of social media experts to social mediatise his 2015 State of the Union Address, producing a series of videos, digital op-eds, Facebook and Twitter posts, and six-second animated GIFS.
3. Began tweeting from his own POTUS account in 2015, amassing one million followers in five hours, which shattered a Guinness World Record.
4. Appeared on podcasts, Reddit chats, and even on "Between Two Ferns" on the website Funny or Die, for a sit down with comedian Zach Galifianakis.
5. Appointed the White House's first Chief Digital Officer, a Silicon Valley veteran of Google and Twitter, to spread the Obama message across digital platforms in 2015.
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Through ________, an organization collaborates with customers and other stakeholders to create worth in the new product development process
A) augmentation B) innovation C) value co-creation D) diffusion E) adoption
Venus Manufacturing uses a predetermined overhead allocation rate based on a percentage of direct labor cost
At the beginning of the year, it estimated the manufacturing overhead rate to be 20% of the direct labor cost. In the month of June, Venus completed Job 13C and its details are as follows: Direct materials cost $6,360 Direct labor cost $20,000 Direct labor hours 34 hours Units of product produced 220 What is the total cost incurred for Job 13C? A) $27,632 B) $24,000 C) $10,360 D) $30,360
Bill offers to sell his Consumer Service Center business to Dina for $100,000. Dina replies, "The price is too high. I will buy it for $90,000." Dina has
A. accepted the offer. B. made a counteroffer without rejecting the offer. C. rejected the offer and made a counteroffer. D. rejected the offer without making a counteroffer.
Fedora, Inc., uses a weighted-average process-costing system and has one production department. All materials are introduced at the start of manufacturing; in contrast, conversion cost is incurred uniformly throughout production. The company had respective work-in-process inventories on May 1 and May 31 of 62,000 units and 70,000 units, the latter of which was 40% complete. The production supervisor noted that Fedora completed 100,000 units during the month.Costs in the May 1 work-in-process inventory were subdivided as follows: materials, $40,000; conversion, $90,000. During May, Fedora charged production with $300,000 of material and $710,000 of conversion, resulting in a material cost per equivalent unit of $2.Required:A. Determine the number of units that Fedora started during May.B.
Compute the number of equivalent units with respect to conversion cost.C. Determine the conversion cost per equivalent unit.D. Compute the cost of the May 31 work-in-process inventory.E. What account would have been credited to record Fedora's completed production? What will be an ideal response?