Brand equity is likely to be lower if customers insist on buying a product and retailers are eager to stock it.
Answer the following statement true (T) or false (F)
False
Brand equity is likely to be higher if many satisfied customers insist on buying the brand and if retailers are eager to stock it.
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Holter Inc. owns an investment that generated $120,000 cash revenue and required $26,500 cash expenses this year. Holter's marginal tax rate is 30%. Which of the following statements is false?
A. If the revenue is taxable, but only $19,000 of the expenses are deductible, Holter's after-tax cash flow is $63,200. B. Holter's before-tax cash flow is $93,500. C. If only $105,000 of the revenue is taxable, but all the expenses are deductible, Holter's after-tax cash flow is $69,950. D. None of the above is false.
April posts a defamatory note about Brad in an online newsgroup maintained by Comp Online, Inc., an Internet service provider. Most likely to be held liable for the remark is
A. April and Comp USA. B. April only. C. Comp USA only. D. neither April nor Comp USA.
The social shopping tool of deal directories is associated most with which of the following tactics of influence?
a. Social proof. b. Authority. c. Scarcity. d. Affinity.
For both accounts and amounts, the standard formatting for a journal entry lists:
A. credits first and then debits, indented underneath. B. debits first and then credits, both aligned to the right. C. debits first and then credits, indented to the right underneath. D. credits first and then debits, both aligned to the left.