What is an advantage of small firms in their attempts to innovate?
a. They are often closer to their customers
b. They have high levels of creativity
c. Both of the above
d. Small firms do not have advantages over large firms regarding innovation
a. They are often closer to their customers
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Luca and Emma were shopping for their first house. They both felt a little overwhelmed with this task. Emma decided to make a list of the most important features they wanted in a home, narrowing their options to a list of two bedroom homes in the downtown area that include outdoor space. Luca and Emma used ______ rationality to make the decision.
A. bounded B. satisfactory C. complete D. representative
When starting their business, John and Barb would most likely have benefitted from understanding ________
A) social media B) buzz marketing C) public relations campaigns D) network television advertising E) integrated marketing communications
Public relations counselor James Lukaszewski has described crisis as a "hidden opportunity."
Indicate whether the statement is true or false
The All-China Federation of Trade Unions traditional responsibilities focused on:
A. collective bargaining over wages, hours, and working conditions B. promoting common, national good and social harmony through enterprise unions C. represent workers' interests in opposition to employers' interests D. protest state-sponsored housing and other social benefits programs