Demographic variables such as income and occupation, as well as how people spend their time and the importance of things in their surroundings, are all factors considered in ____ segmentation.
A. psychographic
B. social class
C. lifestyle
D. personality
E. family life cycle
Answer: C
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________ measure the interest or emotions aroused by exposure to a specific ad or picture
A) Tachistoscopes B) Polygraphs C) Galvanometers D) Audiometers E) GPS systems
Non-digital media provide marketers and consumers with opportunities for much greater interaction and individualization than digital media
Indicate whether the statement is true or false
The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace, fostering fair pricing practices for all suppliers and consumers. These actions are part of the ________ environment of business.
A. social B. constitutional C. communication D. political/regulatory E. technological
If an independent contractor enters into a contract with a third party on behalf of the principal without express or implied authority from the principal to do so, who among the following is liable on the contract?
A) the principal B) the independent contractor C) the third party D) both the principal and independent contractor