How can companies help marketers act ethically when faced with ethical dilemmas?
What will be an ideal response?
Companies can develop corporate marketing ethics policies to provide broad guidelines for everyone in the organization to follow. These policies should cover distributor relations, advertising standards, customer service, pricing, product development, and general ethical standards. Companies must develop a set of principles that will help employees figure out the moral importance and implications of each situation and decide how far they can go in good conscience.
You might also like to view...
The following condensed balance sheet is presented for the partnership of D, E, and F who share profits and losses in the ratio of 5:3:2, respectively: Cash$100,000 Other Assets 480,000 $580,000 Liabilities$160,000 D, Capital 200,000 E, Capital 130,000 F, Capital 90,000 Total$580,000 The partners agreed to liquidate the partnership after selling the other assets.Refer to the above information. If the other assets are sold for $280,000, how much should F receive upon liquidation?
A. $50,000 B. $76,000 C. $44,000 D. $90,000
Which of the following is an inventory processing system?
a. Perpetual b. Last-in, first-out c. Lower-of-cost-or-market d. Average-cost
A manager who asks for a report on the best phone system for an office may request a justification report to support the recommended decision
Indicate whether the statement is true or false
Talking with my boss about ways to reduce costs ____ do no good
A) won't B) will C) will not