Which of the following is true about a brand manager and a product category manager?
A) They are two titles for the same job.
B) They have the same functional responsibilities.
C) They probably work for large firms.
D) They are mainly responsible for financial decisions.
E) They do not consider new product lines.
C
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Current assets include cash, accounts receivable, inventory, and prepaid items
Indicate whether the statement is true or false
Omorosa is adept at reading emotions and moods of coworkers and customers. She is demonstrating high levels of ______.
A. sympathy B. organizational citizenship behaviors C. psychological capital D. emotional intelligence
Managers can visualize the flow of customers through a service delivery system with a?
a. Customer process map b. Customer flow map c. Customer attention map d. Customer management map
When a marketing researcher converts the information obtained from qualitative research, such as focus groups and surveys, into a form that can be used to solve a marketing problem, what step in the marketing research process is taking place?
A. data collection B. data analysis C. problem solving D. taking action E. reporting