Identify three disadvantages and three advantages of standardizing the marketing mix worldwide
What will be an ideal response?
Students should identify any three of the following disadvantages. Standardizing the marketing mix:
? ignores differences in consumer needs, wants, and usage patterns for products
? ignores differences in consumer response to marketing-mix elements
? ignores differences in brand and product development and the competitive environment
? ignores differences in the legal environment
? ignores differences in marketing institutions
? ignores differences in administrative procedures
Students should identify any three of the following advantages. Standardizing the marketing mix:
? helps the company achieve economies of scale in production and distribution
? lowers marketing costs
? increases power and scope
? fosters consistency in the brand image
? offers the company the ability to leverage good ideas quickly and efficiently
? allows for uniformity in marketing practices
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Bruno has kept Inez away from family and friends who could offer her solace, support, and a means of escape. Considering the cycle of abuse, why has Bruno done this?
A. so the abuse can continue B. he doesn’t like Inez’s family C. his family doesn’t like Inez D. he loves her and wants to keep her nearby at all times
Depreciation does not measure the decline in market value of an asset each period.
Answer the following statement true (T) or false (F)
An apparent way of generating value through unique, novel, or desirable products or services that have not been previously exploited” is the definition of what term?
a. an opportunity b. an idea c. an innovation d. an invention
Using the data in the table, first plot the data and comment on the appearance of the demand pattern. Then develop a forecast for periods 51-70 that fits the data
Time Output Time Output Time Output Time Output 1 12.5 14 16.4 27 -19.2 40 11.3 2 14.8 15 11.7 28 10.6 41 11.1 3 15.3 16 11.1 29 16.8 42 52.5 4 15 17 11.9 30 22.5 43 11.3 5 11.5 18 11.3 31 15.5 44 -19.3 6 11.6 19 13.7 32 11.7 45 12 7 12.8 20 16.3 33 11.9 46 15.5 8 51.9 21 13.1 34 13 47 20.5 9 11 22 10.8 35 11.9 48 16.5 10 -19.7 23 10.3 36 13.5 49 12.5 11 11.9 24 11 37 16.5 50 10.5 12 17.8 25 51.4 38 14 13 20.3 26 11.6 39 11 What will be an ideal response?