Which of the following involves forecasting alternative outcomes based on different assumptions about different marketing variables?
A) naïve extrapolation
B) linear extrapolation
C) scenario planning
D) regression analysis
C
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In multiple regression, ________ is a handy measure of the strength of the overall relationship
A) adjusted R B) multiple R C) multicollinearity D) VIF E) PVS
Which of the following best describes a team?
A) Two or more people with a shared commitment and collaboration towards a common goal. B) Two or more people with a common goal but individual areas of responsibility. C) A defined unit within a division or department, within an organization D) Two or more people with a similar skill set working towards the completion of a predetermined goal. E) All employees who report to the same supervisor
Which of the following is NOT an input to a forecast process?
a. historical demand data b. information from marketing department c. expected revenue d. recent demand information
Which of the following would be considered a new product?
A. new product lines B. new-to-the-world product C. addition to existing product lines D. improvements or revisions to existing products E. all of these choice