Firms seeking to enter into foreign trade can succeed even if they do not adhere to the principles of the marketing mix
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
To succeed, firms seeking to enter into foreign trade must still adhere to the principles of the marketing mix. The marketing mix consists of the four Ps of global marketing strategy: product, place, promotion, and price.
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Jesse decided he would set some personal goals to develop his personal ethics rather than set a set of rules and guidelines. This is which kind of approach?
A. Aristotelian ethics approach B. Rawl’s justice as fairness C. Kant’s categorical imperative D. Utilitarian approach
Which ISO standard concerns environmental management?
a. 9000 b. 14000 c. 15000 d. 16000
____________ providers are companies that use the Internet to distribute copyrighted content, including news, music, games, books, movies and many other types of information.
Fill in the blank(s) with the appropriate word(s).
ERP systems are multimodal application software platforms that help organizations manage the important parts of their businesses
Indicate whether the statement is true or false