The promotion form that most stresses increasing short-run sales volume and emphasizes novelty is _____
a. sales promotion
b. public relations
c. personal selling
d. advertising
a
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Synergy is defined as "the intangible benefits of mergers and acquisitions."
Answer the following statement true (T) or false (F)
Property Financial Corporation makes loans that qualify, under a Federal Reserve Board amendment to Regulation Z, as Higher-Priced Mortgage Loans (HPMLs). Quinn applies to Property Financial for an HPML. To make the loan, the lender must
A. convince an appraiser to inflate the value of the property. B. impose a prepayment penalty for the duration of the loan. C. structure the loan to specifically evade the HPML protections. D. verify the borrower's ability to repay the loan.
The Euro currency is fixed against other currencies on the international currency exchange markets, but allows member country currencies to float against each other
Indicate whether the statement is true or false.
________ is viral marketing done by bloggers
Fill in the blank(s) with correct word