Answer the following statements true (T) or false (F)
1. The operating plan identifies clear targets such as revenues and cash flow.
2. Southwest Airlines' goal of being highly profitable is a tactical goal.
3. Southwest Airlines' goal of making arrival times more reliable is a tactical goal.
4. Policies, procedures, and rules are types of single-use plans.
1. TRUE
The operating plan, which is typically designed for a 1-year period, defines how you will conduct your business based on the action plan; it identifies clear targets such as revenues, cash flow, and market share.
2. FALSE
The strategic goal of top managers of Dallas-based Southwest Airlines is to ensure that the airline is highly profitable, following the general strategy of (a) keeping costs and fares down, (b) offering a superior on-time arrival record, and (c) keeping customers happy
3. TRUE
How do you make arrival times more reliable? To achieve this second tactical goal, middle managers did away with guaranteed seat reservations before ticketing, so that no-shows won't complicate (and therefore delay) the boarding process. Passengers paying more for "business select" are now the exception.
4. FALSE
Standing plans consist of policies, procedures, and rules.
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