Companies are doing less ________ and more ________ as a result of the explosive developments in communication technologies to better target smaller customer segments
A) personal selling; digital activities
B) public relations activities; digital activities
C) digital activities; mass marketing
D) mass marketing; engagement marketing
E) viral marketing; word-of-mouth marketing
D
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______ job loading is when one adds different tasks at the same level of work.
A. Rotation B. Enrichment C. Vertical D. Horizontal
Captain Stubing eyes the sensitivity report for his decision variables and Julie McCoy, Cruise Director, studies it. Her sneeze obscures part of the printout, leaving the captain scratching his head about the values of each of the three variables,
Bar, Food and Excursion. Does he need all three? How would he know simply by reading the remaining legible portion of the report? Final Reduced Objective Allowable Allowable Cell Name Value Cost Coefficient Increase Decrease $B$2 Bar 12 0 1500 1560 1E+30 $C$2 Food 12 0 5000 1660 1E+30 $D$2 Excursion 24.24 0 17000 1E+30 3458.33333
According to the text, what is the most important element of a business plan?
a. the ability to have a document b. the formalization of your plan c. the exploration, experimentation, and market research that went into creating it d. the company overview
General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)
A. pretest. B. inquiry. C. recognition test. D. recall test. E. posttest.