Which product characteristic affecting the rate of adoption of a new product represents the degree to which the benefits or other results of using the product can be communicated to target customers?
A. observability
B. diffusion
C. adoption
D. trialability
E. complexity
Answer: A
You might also like to view...
An executive summary
A) is shorter than a synopsis. B) gives a fully developed "mini" version of the report. C) provides additional information (not covered in the report) that executives will need. D) is a "prose table of contents." E) should be written in a tone that is much less formal than the report itself.
Financial statements are generally prepared for a limited number of users
Indicate whether the statement is true or false
An engagement letter is a written contract
a. between an accountant and client. b. in anticipation of marriage. c. between a corporation and the AICPA. d. intended to create a fiduciary duty of an accountant to his client.
The regression line minimizes the sum of the ________
Fill in the blanks with correct word