Rivalry among competing sellers is generally more intense when _________.
A) buyer demand is growing rapidly.
B) the industry's driving forces are strong and rivals have strongly differentiated products.
C) barriers to entry are moderately high and the pool of likely entry candidates is small.
D) industry conditions tempt competitors to use price cuts or other competitive weapons to boost unit volume.
E) barriers to entry are high and buyer switching costs are high.
D) industry conditions tempt competitors to use price cuts or other competitive weapons to boost unit volume.
Rivalry is fierce in industries where there is slow growth in demand and one or more rivals is using price cuts or other tactics to undercut the competition.
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