A formal marketing research project usually involves gathering primary data.
Answer the following statement true (T) or false (F)
True
Collecting primary data or problem-specific data is the third step in a marketing research project.
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Datasets that are too large and complex for businesses' existing systems utilizing traditional capabilities are referred to as big data.
Answer the following statement true (T) or false (F)
In the context of situation analysis, which of the following is a category for analysis in the internal environment?
A. technological B. firm resources C. threat of new entrants D. sociocultural/demographic E. political, legal, and ethical
Managing logistics in the service sector ______.
a. is relatively new b. offers little scope for further improvement c. is not regulated by the government d. is not relevant to international trade
For fraud to occur, seller's talk must be involved
Indicate whether the statement is true or false