Assume 5,500 people heard a local radio ad for the Dogwood Homecoming Festival three times during a two-week period, and another 6,000 heard it once during the same period. Calculate gross impressions for the schedule.
What will be an ideal response?
(5,500 × 3) + 6,000 = 22,500.
By multiplying a vehicle's total audience size by the number of times an advertising message is delivered during the period, planners arrive at the gross impressions. Then, by adding the gross impressions for each medium used, they know the total gross impressions for the schedule.
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Foxworth Company sold plant assets that had accumulated depreciation of $20,000. These assets cost Foxworth $70,000 when purchased 4 years ago. The sale of the assets resulted in a gain for Foxworth of $2,000. The amount of cash reported for this transaction on Foxworth's statement of cash flows is a:
A) $70,000 outflow. B) $52,000 inflow. C) $72,000 inflow. D) $2,000 inflow.
Both the regulatory treatment and the tax treatment of employer contributions
a. to postretirement benefit arrangements, including pensions, are jurisdiction-specific. b. differ substantially between postretirement health plans and defined benefit pension plans. c. create stronger incentives to contribute to the defined benefit pension plans than to postretirement health plans. d. all of the above e. none of the above
Compared with telephone calls and meetings, memos are a cost-effective way to transmit messages within an organization
Indicate whether the statement is true or false
The job-finding tactic called develop a comprehensive marketing strategy centers on
A) identifying your potential contribution. B) using multiple approaches to reach the right employer. C) smiling at interviewers and contacts. D) identifying your position objective.