_____ is the first condition that must be met to create a product or service brand

a. Product differentiation b. Perceived value
c. Relevance d. Permission marketing


a

Business

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Scenario planning is a useful technique for firms competing in industries characterized by ________ and ________.

A. low profit margins; stability B. high profit margins; stability C. unpredictability; change D. predictability; stability

Business

Identify two tools that can be used in the process of marketing accountability

What will be an ideal response?

Business

An ______ is the opposite of an internal preview in that it reminds audience members of what they just heard or learned.

a. external conclusion b. internal conclusion c. external summary d. internal summary

Business

As outlined in your text, think about the percentage of global advertising delivered by each major medium. Which advertising medium is projected to double in its use in the future?

A. mobile Internet B. radio C. television D. outdoor E. magazines

Business