Supercenters are large stores (185,000 square feet) that combine a supermarket with a full-line discount store.
Answer the following statement true (T) or false (F)
True
Supercenters are large stores that combine a supermarket with a full-line discount store. By offering broad assortments of grocery and general merchandise products under one roof, supercenters provide a one-stop shopping convenience to customers.
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________ is the degree to which consumers find a new product or its use difficult to understand
A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility
The term "intangible assets" is used in accounting to denote
a. current or noncurrent property items without physical characteristics. b. assets with lesser economic significance because of the nature of such assets. c. such items as patents, copyrights, and claims against customers which can be valued on a monetary basis. d. properties without physical characteristics that have long-term effects on a business enterprise.
Provide an example of a service that lies at each end of the tangible-dominant to intangible-dominant spectrum
What will be an ideal response?
Safeway Foods Corporation is involved in identifying and analyzing a target market. The firm then develops a marketing mix to satisfy individuals in that market to gain long-term competitive advantages. Based on this example, Safeway is creating a
A. corporate strategy. B. target design. C. mix strategy. D. marketing strategy. E. marketing tactic.