Brand personality is a set of traits people attribute to a product as if it was a person
Indicate whether the statement is true or false
TRUE
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It is possible to use psychographics to identify distinct segments even for mundane products such as soap
Indicate whether the statement is true or false
The forces of the marketing environment include
A. ?political, legal and regulatory, sociocultural, technological, economic, and competitive. B. ?sociocultural, legal, regulatory, economic, pricing strategies, and competitive. C. ?legal, regulatory, political, sociocultural, pricing strategies, and technological. D. ?legal and regulatory, competitive and noncompetitive forces that affect most lifestyles. E. ?political, legal and regulatory, pricing strategies,fairly static components.
The Worker Adjustment and Retraining Notification (WARN) permits the creation of a separate enforcement agency and gives enforcement authority to the Department of Labor
Indicate whether the statement is true or false
The four approaches to identifying and mitigating risks to an organization's IT infrastructure are: baseline approach, detailed risk analysis, combined approach, and __________ approach
What will be an ideal response?