Define horizontal integration and provide a successful or unsuccessful example.
What will be an ideal response?
Student examples will vary. A sample answer follows.
Horizontal integration is the process of merging with a competitor at the same stage of the value chain. It is a type of corporate strategy that can improve a firm's strategic position in a single industry. An industry-wide trend toward horizontal integration leads to industry consolidation.
One example of a successful merger happened between the entertainment companies Disney and Marvel.
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The ________ represents the ongoing monitoring of marketing and profit performance in light of the marketing plan's timeline
A) marketing budget B) industry analysis C) force field analysis D) situation analysis E) performance review
Ned and Bob recognize that they should wait in line until it’s their turn at the local burger place; otherwise, they might be seen as rude. This is an example of ______.
a. constitutive rules b. social rules c. interaction rules d. regulative rules
What is destructive update?
Business Media, a partnership, publishes periodicals, including Cycle Review. DangerZoners, also a partnership, pub-lishes Extreem Sportz. Business Media and DangerZoners agree to pool their resources in a one-time deal to print and market a book,
Future Runs. In contracting with Geo Cache, Inc, for supplies to print the book, Business Media commits fraud. In contracting with Host Articles Agency for materials to use in Extreem Sportz, DangerZoners commits fraud. Geo Cache and Host Articles file suits against Business Media and DangerZoners. What type of business organization has Business Media and DangerZoners formed? To whom, if anyone, is Business Media liable? To whom, if anyone, is DangerZoners liable?