Making decisions to listen to some messages while ignoring others is
A) selective attention B) a self-ful?lling prophecy C) a halo effect D) projection
A
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The trend showing popularity of ethnic or regional foods such as sushi, falafel, or pizza worldwide is referred to as the ________, which provides an opportunity for marketers to pursue one or more segments on a global scale
A) segmentation of markets B) popularity of segmentation C) promotion of products and services D) identification of consumers E) pluralization of consumption
Consider a bond that has a present value of $1,500. If the annual rate of interest is 4 percent, the future value of the bond after a year is
A. $1,560.00. B. $1,540.00. C. $1,440.00. D. $1,442.31.
Robinson Wiring Co submits a written offer for Turner Construction's use as part of its bid as a general contractor for an office complex. Robinson knows Turner is relying on Robinson's bid. Robinson:
a. can revoke its offer at any time until it is notified that Turner's bid has been accepted. b. cannot, under the doctrine of promissory estoppel, revoke its bid even prior to acceptance. c. cannot revoke its offer since it is a "firm offer.". d. can revoke its offer for a reasonable time under the doctrine of "commercial reasonableness.".
Quotient Corporation and Precision Products, Inc., are the principal suppliers of their product in their market. They agree that Quotient will sell exclusively to retailers and Precision will sell exclusively to wholesalers. Under antitrust law, this is most likely
A. a per se violation. B. a violation only if their competitors make similar deals. C. a violation only if their customers agree to honor the deal. D. not a violation.